This business was wasting up to 40% of its Google Ads budget on bad data — until accurate tracking exposed what was really driving sales.
The Client: Displayarama
Displayarama is a US-based e-commerce business scaling Google Ads through automated bidding strategies. Conversion volume looked strong, campaigns were spending consistently, and automated bidding appeared to be working. However, the business was making optimization decisions based on conversion data that didn’t accurately reflect real customer outcomes.
The Challenge
The client came to us for a Google Ads audit. What we found went beyond optimization:
We rebuilt the entire conversion tracking and lead attribution infrastructure from scratch across Google Ads, GA4, and GoHighLevel. Every lead source — calls, forms, chat — was isolated and qualified before being passed back to Google’s algorithm.
We standardized campaign tracking across Search and Performance Max, connected CRM data to ad performance, and added click fraud protection. The result was a single source of truth: for the first time, the client could see exactly which campaigns were generating real customers — and which were generating noise.
312 purchases and 305 qualified calls accurately tracked for the first time.
Reliable attribution replaced incomplete and misleading performance data.
Confident decision-making became possible with trusted marketing insights.
Monthly ad budget scaled from $7,000 to $21,000 (3×) based on verified results—not assumptions.
Complete visibility turned marketing data into a foundation for sustainable growth.
