5 Star Visibility partnered with the Testosteronology Society™ to launch a full-funnel webinar strategy for clinicians specializing in testosterone care.
The campaign combined precise targeting, educational content, marketing automation, and conversion-focused offers.
It increased monthly memberships by 300%, achieved 12X+ ROAS, and built a repeatable webinar growth engine.
The Client
The Testosteronology Society™ is a professional medical society dedicated to advancing the standard of care in testosterone and ancillary therapies for men and women. Its mission is to educate clinicians, promote collaboration, and provide ongoing clinical resources for medical professionals worldwide.
The Challenge
The Society needed a scalable and reliable method to grow its membership internationally while maintaining clinical credibility and high educational standards. Key challenges included:
5 Star Visibility designed a complete end-to-end webinar acquisition system
To maximize live attendance, 5 Star Visibility implemented a multi-touch reminder system:
The campaign delivered outstanding, measurable growth
Webinar #1 Target: 100 registrations Result: 207 registrations
Webinar #2 Target: 400 registrations Result: 550 registrations
Cost Per Registration: $6.00
Return on Ad Spend: 12X+ (day-of-webinar)
CPA remained consistent across both international campaigns
Monthly membership sign-ups increased by 300% compared to months with no webinar
Exceeded membership conversion targets on both events
Cost Per Registration: $6.00
Return on Ad Spend: 12X+ (day-of-webinar)
CPA remained consistent across both international campaigns
Average Email Open Rate: 85%
Strong live attendance driven by email and SMS automation
A fully documented monthly webinar playbook was created
The Society now runs recurring webinars with only minor adjustments
Built a growing remarketing audience of highly qualified clinicians
Established webinars as the Society’s highest-performing growth channel
