Case Study
How 5 Star Visibility Boosted C & R Metals’ Growth with Smart Local Marketing
We developed a powerful, integrated strategy combining high-intent Paid Ads with foundational Local SEO and Google Business Profile optimization. The result? A dramatic increase in calls, a significant drop in acquisition costs, and dominant local visibility for Miami's one-stop metal shop.
About the Client
Founded in 1985, C & R Metals has been a trusted pillar of Miami's industrial community for decades. They serve a diverse range of clients, from homeowners and construction companies to marinas and cruise lines. As a go-to source for high-quality metal products and expert fabrication, they built a strong reputation on excellence and customer satisfaction.
The Challenge
Despite their long history and strong offline reputation, their online presence didn't reflect their status. The business had traditionally relied on walk-in customers and word-of-mouth referrals. In today's digital world, this was holding them back. The core objective was to generate more inbound calls and leads through digital advertising without letting acquisition costs spiral out of control, finally capturing the online market that was passing them by.
Steady increase in visibility and organic traffic
A Multi-Faceted Strategy for Local Dominance
High-Impact Paid Advertising. We launched meticulously optimized Google Ads campaigns to capture high-intent traffic and maximize ROI for every dollar spent.
Steady growth in calls and conversion rate throughout 2025
Rising number of keywords ranking in the top 50 and top 10 positions
Strategic Local SEO. We enhanced the website's content and technical structure to support the ad campaigns and fuel long-term organic growth.
Significant improvement in search visibility
Google My Business Optimization. We transformed their GMB profile into a customer acquisition tool by optimizing every detail and actively managing reviews to build local trust.
The Results
The campaign delivered outstanding, measurable growth beginning in January 2025.
Paid Ads: Driving Unprecedented Growth
- We slashed the cost per lead from $13 to just $5 - a 62% decrease.
- Efficiency skyrocketed, delivering a 154% increase in leads for every $1000 of ad spend.
- The phone rang off the hook: total calls grew from 107 in January to 272 in August, a 154% increase.
- Overall conversions saw a massive 58% improvement, rising from 269 to 426.
Local SEO & GMB: Building a Foundation for the Future
- Our efforts yielded a 64% net growth in keyword rankings, with significantly more keywords reaching the coveted #1 and top-5 spots.
- We expanded their digital footprint, capturing new customers by ranking for an entirely new portfolio of search queries.
- This created dominant visibility in local search, paving the way for sustainable, long-term organic growth.
Client Testimonial
“The team at 5 Star Visibility really turned things around for us. Before working together, we struggled to get noticed online, but now our phones are ringing and new customers keep coming in. They redesigned our website, improved our SEO, and launched paid ad campaigns that actually bring results. They treated our business like their own and were always quick to answer questions or make adjustments. We couldn’t be happier with the partnership.”
— Matt Horowitz, C & R Metals
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