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Case Study

C & R Metals — Paid Ads, Local SEO, Google My Business

We combined high-intent Paid Ads with Local SEO and Google Business Profile optimization to drive more calls, lower CPL, and grow local visibility.

C&R Metals

Paid Advertising - launched and optimized Google Ads campaigns to capture high-intent traffic, expanded keyword targeting, refined ad copy, and improved budget allocation to maximize ROI.

Local SEO - enhanced website content and structure to support paid efforts and ensure long-term growth in organic visibility. 

Google My Business Optimization - updated and optimized the GMB profile with accurate business information, categories, posts, and visuals while also encouraging and managing customer reviews. 

0%
Cost per Lead decreased
0%
Leads per $1000 ad spend
0%
Total calls growth (Jan → Aug)
0%
Conversions improved

About the Client

C & R Metals is Miami’s go-to one-stop metal shop, offering a wide range of steel, aluminum, brass, and more in any size or quantity, along with expert custom fabrication.

C&R Metalls

The Challenge

In a competitive local market, C & R Metals needed a way to drive immediate results and attract more customers. The company’s main goal was to generate a higher volume of inbound calls and leads through paid advertising while keeping acquisition costs under control. At the same time, they aimed to strengthen their presence on Google Business Profile and improve local visibility to support long-term growth.

C&R Metalls
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The Results (since January 2025)

Paid Ads

  • Cost per lead decreased from $13 to $5 (–62%).
  • Leads per $1000 ad spend increased by 154%.
  • Total calls grew from 107 in January to 272 in August (+154%).
  • Conversions improved from 269 to 426 (+58%).

Local SEO & GMB (Supportive Impact)

  • Achieved 64% net growth in keyword rankings.
  • Significant improvements in quality positions, with more keywords reaching #1 and top-5 spots.
  • Expanded keyword portfolio with new queries now ranking in Google.
  • Overall stronger visibility in local search, creating a foundation for long-term organic growth.

Client Testimonial

“The team at 5 Star Visibility really turned things around for us. Before working together, we struggled to get noticed online, but now our phones are ringing, and new customers keep coming in. They treated our business like their own and were always quick to answer questions or make adjustments. We couldn’t be happier with the partnership.”

— C & R Metals

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